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Heleecus featured on Curltureuk Black Owned Favourites of 2017

Sonyial Lee

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Jay & Tri


2018 started with a bang for Heleecus when we got a notification that we were featured in Jay & Tri from Curltureuk end of year YouTube video on Black Owned favourites for 2017. 

Jay and Tri are based in London they're friends who embarked on a journey together, to make a positive change within their community.  They lunched their brand Curlture in March 2014 and have made a great impact to their community thus far. Their brand focuses on embracing their "black culture" from hair care to supporting black owned business. They're passionate about the black community and believe in support, growth and unity. 

Our Dangle Choker was selected and featured in their video. Jay and Tri expressed how much they love their chokers. Jay particularly loved the "retro vibe" of the choker and the dangle fabric charm. Where Tri highlights the versatility in the different band colours available. 

Online at you can purchase your very own choker. Where you can choose up to 4 colours to create your own unique chocker with a selection of 3 band colours available. All of our handmade item comes in a muslin pouch, perfect for gifting and keeping your item clean when not worn.